Your Story Was Published. Now Help It Reach Your Customers.

Your business has been featured in Penobscot Valley Voice. You have a published story you can share with customers, staff, and people who want to understand your work.

Before moving on to your next update, give that feature a useful place in your own communications.

Start with the direct article link

Open the published feature and copy its direct link. Send readers to the story itself whenever that is the item you are discussing.

Test the link on your phone. Make sure it opens the right article and that the business name and details are correct. If you notice an error, contact the publication with the specific correction.

Add a sentence that tells people why to read

“We were featured!” announces the news, but a little context gives someone a reason to follow the link.

For example: “Penobscot Valley Voice shared the story behind our new workshop and how it will help us handle larger repair projects.”

That is sample wording. Use the actual subject of your feature and keep your introduction accurate.

Share it where the subject fits

A feature about your team might belong in a customer email or on your About page. An article explaining a new service could be useful beside that service’s description. A community project may be relevant to the people and organizations involved.

You do not need to put the same announcement everywhere. Choose places where the story answers a question or provides useful background.

Give your team the link and the context

Make sure the people who answer your phone or speak with customers know what was published. Share the article internally and explain which questions it may prompt.

If the feature discusses an event, service, or offer, confirm that your team can explain the current details. A published article records a moment in time; availability and schedules can change.

Link to the feature and ask about reuse

Sharing a link with your own introduction is a straightforward starting point. If you want to reproduce the article, use publication artwork, or repurpose a photograph, ask the publisher what permission is available.

Describe the coverage accurately. A business feature should not be presented as an award or a formal endorsement unless that is what the publication actually provided.

Pay attention to the conversations it starts

Ask new inquiries how they heard about you. Note when someone mentions the feature, asks a question about it, or shares it with another person.

Those responses can help you decide which details people found useful. They do not, by themselves, prove that the article caused every subsequent inquiry or sale.

Make the story useful beyond publication day

A local feature gives you something specific to share: your people, your work, or a change worth explaining.

Start with the direct link, add a helpful introduction, and choose one relevant place to share it. Let the story support a real conversation about your business.