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Hosting a Holiday Craft Fair? What to Put in Your Event Listing

November 04, 2026•4 min read

You can help Penobscot Valley readers plan a visit by sharing the details they need before heading out to a holiday craft fair.

The information readers need to make a trip

Include the date, opening and closing times, venue name and full street address. If an event uses a school gym, church hall or community center, say which entrance to use. Specify whether admission is free, whether it supports a fundraiser and whether cash is required at the door.

A sample listing you can adapt

Use a format like “Holiday craft fair, Saturday, [date], 9 a.m.–2 p.m., [venue and address]. Use the side entrance by the parking lot. Free admission. Local makers will have ceramics, knit goods and baked items. See [organizer’s event page] for changes.” This is a template. Fill in only details your organizer has confirmed.

Help visitors plan before they leave

Someone coming from Hermon, Old Town or another town may not recognize a venue by its nickname. Share parking instructions if they have been confirmed and provide a contact for accessibility questions. If vendors have their own payment arrangements, say that methods vary. Mention food or children’s activities only if the organizer has confirmed they are part of the fair.

What should I send if the weather changes the plan?

Update the official event page with the new date or cancellation and put the update near the top. Then contact the outlets and community groups that shared the listing. Readers should have one place to check before driving.

Give a reader a reason to choose this fair

Once the basics are clear, add two or three details that describe what makes the event distinctive. A fair where proceeds benefit a school program or where local makers demonstrate their work gives readers something specific to picture. If space is tight, keep the date, venue and official link before cutting those details.

Send the organizer’s facts in a form an editor can use

Put the event name and town in the subject line. In the body, list the time, complete address and official link as text. A flyer is a helpful attachment, but a readable note makes it easier to check a date, copy the address and correct the listing if something changes.

Include an organizer’s email or phone number for verification and say whether it can be published. If you have a picture you can share, identify what it shows and who owns it. For a recurring fair, confirm this year’s details rather than forwarding last year’s announcement with only the date changed.

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Give shoppers the details that change the trip

A family deciding whether to drive from Hermon, Glenburn or Old Town may need to know more than the opening time. Explain whether there’s an admission charge, what payment vendors typically accept if confirmed, and whether the venue has an accessible entrance. If parking is split between two lots, describe where the main lot is and give overflow directions.

Think about the first person to arrive. Can they identify the building from the road? Would they know that the gym entrance is around the back? If the fair shares a building with another activity, describe the sign or doorway they should look for. Confirm these details with the person opening the venue.

Set a place to check for a last-minute change

Choose one organizer page to keep current. Point your flyers, calendar submissions and social posts to that page. Ask someone to update it if the opening time changes, parking becomes unavailable or the event is postponed. Include the new date or the time you expect to have another update.

When you submit the event to Penobscot Valley Voice, send the short listing plus the organizer link. If you’re asking for vendors, explain the application deadline and fee in a separate note. Shoppers and vendors are looking for different information.

Questions and answers about craft fair listings

What details should every craft fair listing include?

Give the date, hours, venue, street address, admission information and an organizer link.

How do I describe parking?

Name the main lot and entrance. Mention confirmed overflow or accessible parking where that helps people plan.

Should I mention whether shoppers need cash?

Yes, if you can confirm the door policy or payment options. Individual vendors may accept different methods.

What if winter weather changes the plans?

Update the organizer page first, then send the corrected details to the places that shared your listing.

Should vendor registration go in the public event listing?

Keep the shopper details easy to find. Put vendor requirements, deadlines and the application link in a separate paragraph or page.

blog author avatar

Sandy Smith

Sandy Smith is the Managing Partner of Smith Digital Solutions, LLC in Bangor, Maine. He helps local businesses grow with AI-powered digital and print marketing solutions, specializing in websites, Google Business Profile optimization, reviews, and community engagement. Sandy is also active in local initiatives, including Waldo County Emergency Management, Lifestyle Sports Global races, and Queen City BNI.

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